We have started to look at culture jamming and subvertising which refers to the practice of making spoofs or paradoies of corporate advertisements in order to make a (usually detrimental) statement to the company





--> Original Advert





--> Culture Jam








Here is our attempt at culture jamming and subverting the intended message behind Camel Exotic Blends cigarettes. The attractive girl has been edited to have severe aged wrinkles and not so modelsque as once originally, topped off with a breathing support machine. Her skin has been given a grey tinge as has her hair. We have also changed the writing.